Three out of 5 ways to get on page one of the
Google search engine results pages (SERP) are by using the free Google+
Google maps (The red dots come from Google+
Google My Business which
in Google SERPs usually appears immediately
under the Google maps and on the RHS.
Organic SERP. Our area of specialty.
Google rich snippets.
Google not only presents oportunities via search results but in many other ways. Get information about the new
Google My Business, apps and some examples of how to use Google's web apps.
Summary List of Google Web Marketing Tools
Many of Google's web marketing tools are free.
- "Organic" SERP (search engine results page) winners with best practise
SEO. This is usually not free but there are plenty of free
SEO tips online.
- "Google My Business" connects you directly with
customers, whether they're looking for you on Search, Maps or Google+.
Google My Business combines and replace, all in one place, many of the
Places for Business listing show near the top of Google SERPs
- Google+ Local pages connect with business’s physical location.
example, local pages include a map of the business’s location
and feature its address, phone number, and hours of operation.
- Google Maps. Get us to show you how to:
- create your own Google maps
- create linked pins with embedded photos and or videos etc on your own layer of Google maps
- How to SEO your Google map. Our
www.mapgoogle.org gets about one million views per year.
- If you're a digital marketing client of
4 Web Marketing
apply online here for your free linked pin on our popular
- Google's Social Media
- Google video marketing via
- Google+ pages for people
- Google+ pages for organisations eg:
- Google+ open community pages. eg
google.com/+Perthperth Western Australia.
Google Translator instantly translates your web
pages to the language of the user. The most widely spoken language is
English but most peoples of the world don't speak English. More people
speak Chinese languages, Hindu and Spanish than English. This is an
essential free web marketing tool which our web developers can plug into
your web page after you provide login info, $100 set-up cost, where on
your page (near top is good) and $20 per page.
- Google's pay per click (PPC) marketing. Its brand name is
Adwords which uses the term cost per click (CPC). It's classic
Search Engine Marketing (SEM). The more relevant your landing page, done
with good SEO, the cheaper your CPC. Check the market rate your
competitors' are currently paying with Google's
- ISO - "Image Search Optimisation". Contact us now to get your images
Google's images search.
- Google Anaylitics can be uses to see the results of A/B
marketing testing of different versions of landing pages by SEO and
sales funnel psychology.
- Traffic Estimator
one of the best free web marketing analytical tools from Google. It
shows how much money your competitors are currently bidding per click
via Google's Adwords. I don't want to give you the link because
Google change it now and then. Simply Google "traffic estimator". It'll
be the top listing on page one. Google is so dominent in the PPC space
that it represents the market PPC rate. Click example chart/table:
Web Master Tools can be used to claim ownership of websites. Have you
ever seen an image like this in Google search results? If you're
not sure how to claim authorship, contact "4 Web Marketing" to find out
how. Tip: you'll be seen as an authority (influencer) if you get a lot
of followers and a lot of people +1 (like for
you FaceBook users) your content. Please follow me --->
Google Page Speed
reports how long it takes to load
your web page. Page load speed is an SEO factor but also consider lost
clients who couldn't wait to see the sales pitch on your web page.
- The flip side of
Advertisers pay Google which share a bit with publisher. Google acts as
a "media buyer". Let
us show you how to be a partner / affiliate marketer like my wife (yes
we're into income splitting) getting monthly online payments, into her
Australian bank account from Google, from things like people watching my
videos and Google ads.
- There are many Google aps from the Chrome store which can be used
for web marketing and analysis. Here are some:
- Chrome web browser
- Amazon's Alexa site popularity ranking Chrome plugin
- Gmail used right and I don't mean sending out spam
- Event marketing using the "Google Calendar"
- Adding a
search box like this helps people find
your information / sales pitch on websites you tell Google you want
searched. The small fee is worth keeping your online visitors in your
sphere of influence.
If you need helpful advice with any
of Google's web marketing listed above don't hesitate to contac "4 Web
Marketing" Australia on +618 92434215 +8 GMT for 5 minutes of free
"SEO Social Media
Marketing (SMO) SEM are popular web
marketing strategies for websites lost in Cyberspace. Other
types of web marketing include
Google Places marketing and
Ask our satisfied
web marketing clients
who will gladly
testify to dramatically increased
organic search engine position ranking our web marketing strategies, including
search engine optimisation Australia wide, have helped them achieve.
website promotion 4 web marketing strategies consultation
4 Web Marketing Australia for website promotion Australia
Perth time ie:+8 hours GMT
Website Promotion Consultant, SEO 4 Web Marketing Australia