Social media marketing connects peers and groups. The huge
growth in popularity of social media websites such as FaceBook, Twitter, MySpace,
"Google+, Linkedin, and Stumbleupon, etc tell us that social media marketing strategies including Social Media
Optimisation SMO, along with other web
marketing strageties such as SEO are important, cost effective marketing tools.
Social media marketing in Australia and overseas has openned an opportunity for peer to peer
marketing. What better recommendation for
marketing of a product or service than from a friend or colleague.
Google tracks social media activity about web pages. The more activity
the better you web page performs in the SERPs. (search engine result
SMO is for brand marketing rather than
revenue generation. If you're looking for faster revenue, invest in
search engine optimization over social media.
a user of social media marketing and want to know more, phone our
Australian social media marketing consultants for advice on social media
Links from social media sites to your site boost your page's performace
in search engine results pages (SERP). Think
link building Australia.
StumbleUpon, Deliscious etc are bookmarking sites but have a social
media marketing component to them.
SMO marketing includes cost effective promotion of:
Put "social sharing buttons" ("social media sharing buttons") such
as "Like" links
/ buttons / badges on your web pages. Once clicked, your page
shows on their Social media pages. Click my social media
buttons right here, then login to your social media websites like
Facebook to see how this page displays on your wall. Not only good
for human traffic but Google takes note of social media which
impacts on search results. See "Google
Analytics Social Engagement" reports.
when clicked show up on your "wall" "stream" "favourites" The
term is different with different social media sites.
is a Google+ "badge"
It links to 4 Web Marketing's free Google+ Marketing page.
Instead of time consuming posting to one social network at a time,
use software which can populate all your social media accounts at
Adding social media feeds to web pages or teaching you how to add
social media feeds to your web page such as the Twitter widget to
the right of this page.
Join & create
Australian social groups and Australian business groups.
Send welcome messages to new members of social groups.
Create events for your social groups
Grow your number of interested friends or members of a group.
If you have a website incorporate your favourite network marketing
site APIs into it.
Blog controversial topics to bring visitor opinions. "There's no such thing
as bad advertising. There's only advertising."
Cost of SMO in Australia
The cost of managing your organisation's SMO marketing depends on how much your
in house marketing manager does and how much we do. For example we can
set-up a FaceBook group or Linkedin group for you but if you let your
competitors join they will post their marketing. Cost of SMO marketing in
Australia depends on who keeps an eye on your social media account. As a rule of
thumb we charge $77 Australian dollars per hour with a minimum of 2 hour per
month for SMO services such as:
Moderation of what is written on your social media pages.
Stimulating, interactive social media conversations with your
Social Media Reporting
If you want to know more about SEO vs SMO there are many forums with this web