Social media marketing connects peers and groups. The huge growth in popularity of social media websites such as FaceBook, Twitter, MySpace, "Google+, Linkedin, and Stumbleupon, etc tell us that social media marketing strategies including Social Media Optimisation SMO, along with other web marketing strageties such as SEO are important, cost effective marketing tools. Social media marketing in Australia and overseas has openned an opportunity for peer to peer marketing. What better recommendation for brand marketing of a product or service than from a friend or colleague.
Google tracks social media activity about web pages. The more activity the better you web page performs in the SERPs. (search engine result pages)
SMO is for brand marketing rather than revenue generation. If you're looking for faster revenue, invest in search engine optimization over social media.
If you're a user of social media marketing and want to know more, phone our Australian social media marketing consultants for advice on social media marketing.
Links from social media sites to your site boost your page's performace in search engine results pages (SERP). Think link building Australia.
StumbleUpon, Deliscious etc are bookmarking sites but have a social media marketing component to them.
SMO marketing includes cost effective promotion of:
Put "social sharing buttons" ("social media sharing buttons") such as "Like" links / buttons / badges on your web pages. Once clicked, your page shows on their Social media pages. Click my social media buttons right here, then login to your social media websites like Facebook to see how this page displays on your wall. Not only good for human traffic but Google takes note of social media which impacts on search results. See "Google Analytics Social Engagement" reports.
These when clicked show up on your "wall" "stream" "favourites" The term is different with different social media sites.
This is a Google+ "badge" It links to 4 Web Marketing's free Google+ Marketing page.
Instead of time consuming posting to one social network at a time, use software which can populate all your social media accounts at one time.
Adding social media feeds to web pages or teaching you how to add social media feeds to your web page such as the Twitter widget to the right of this page.
Join & create Australian social groups and Australian business groups.
Send welcome messages to new members of social groups.
Create events for your social groups
Grow your number of interested friends or members of a group.
If you have a website incorporate your favourite network marketing site APIs into it.
Blog controversial topics to bring visitor opinions. "There's no such thing as bad advertising. There's only advertising."
Service Cost of SMO in Australia
The cost of managing your organisation's SMO marketing depends on how much your in house marketing manager does and how much we do. For example we can set-up a FaceBook group or Linkedin group for you but if you let your competitors join they will post their marketing. Cost of SMO marketing in Australia depends on who keeps an eye on your social media account. As a rule of thumb we charge $77 Australian dollars per hour with a minimum of 2 hour per month for SMO services such as:
Moderation of what is written on your social media pages.
Stimulating, interactive social media conversations with your customers.
Social Media Reporting
If you want to know more about SEO vs SMO there are many forums with this web marketing topic.