Classic copywriters mull over phrases, but in online
advertising, ads need to feel part of a conversation that is
happening now on a site. Real time copywriting directors create and
quickly edit copy, while tracking conversations across social media.
Copy writers monitoring and responding to current social media get
viral marketing results of a real-time viral marketing
Good Copywriting for Google Adwords.
- Improves the click through rate (CTR) from
your Google ad.
- Improves the Google "Quality Score" of the landing page on your
site which your Google ad links to which then reduces the cost per
click (CPC) you're paying for your Google ad.
Script Writing for Viral Video Marketing
- Script writing for entertaining or
informatative videos is essential for
video vial marketing.
- Social media response writing for videos
to social media is key for good public relations
- SEO on the world's 3rd most popular
website -- Youtube which specialises in video searches is key
for video marketing success.
Copywriting Tools / Resources
- Good Keywords Report
Research to find what words people are
When you've figured out you most important phrases, write your approximately
half A4 equivalent web page to target your phrase. Most build pages then
wonder what phrase to target. Be professional and with your writing skills help
build a web page for phrase/s.
Social Media Marketing
Get your copywriting director to work with your social media
Weave targeted keywords into your copywriting
- In the first sentence (see definition of "prominence")
of the first paragraph
- Your most important phrase for that page, in at least every third sentence
- In the last sentence of your page.
- Descriptions of
- Keep your keyword density up but don't overdo it.
- Compare copywriting of winning and losing web pages
Headings for search engines:
If you are formatting web pages, use
h1 tag for the most important phrase.
H2 the second most important phrase H3 etc
Keep the keyword density in your headings as high as
To keep your keyword density high
- Do NOT use
some of my pet hate words. Words rarely searched for. If you insist using
these words, use images of these words instead:
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