Hotel marketing is about revenue, not about how much hotel's invest. You
have a hotel digital marketing budget, even if you don’t think
so. Commissions hotels pay to online travel agents (OTAs) are indirect
marketing. What OTAs spend in their web marketing to provide your bookings,
you repay them in commissions, plus their margin.
Alterative to commissions hotels pay to OTAs is investing in digital
marketing your own hotel website:
reinforces your hotel brand marketing, not the OTA's
you won't have to spend every year for each client. When new and
repeat guests book via your website, you're building loyalty. Guests
know your site / your contact / booking information. You know their
The scenario of diverting commissions of 10 rooms from OTAs to your your
own hotel marketing:
OTAs sell your rooms @ $100 per night taking $20 commission. Your
hotel booking engine only takes $4 saving you $16. If you sold these
10 rooms directly from your own hotel site you'd save $16 per room per
day. To ensure guests book directly via your site, discount rooms $1.
$15 x 10 rooms x 365 days of the year. Your marketing budget ploughed
back into your own site web marketing for brand marketing and loyalty
is $46,500 pa.
HOTEL MARKETING MANAGERS.
Hotel web marketing for hotel's world wide includes consultation and
or hands on web marketing of hotels.
page analysis and online hotel marketing reports.
Engine Optimisation SEO marketing of your hotel website.
Helping hotel marketing managers convince C-level executives
(CEO, COO, CFO) to shift more of the hotel's marketing budget from
traditional marketing to digital marketing, starting with talking
CFO jargon such as ROI, The ratio of Life Time Value of a Customer
to Customer Aquisition Cost. LTV:CAC. More acryonyms MCC (Marketing
Campaign Cost) and CA (total Customers Aquired). SIMPLE formulas
media marketing for hotels including video marketing.
Google My Business help for a boost in LOCAL search results.
GMB is free but us showing you how to maximise benefit from GMB
Video production for hotel marketing including drone quadcopter
fly-throughs with a HD video camera. Get our professional American
videographer. Below is his fly-through sample:
Cheaper than you think. A two day stay/famtour
will give time to capture the best features of your hotel plus air
fares plus expenses such as meals. In content marketing, "Content
is king". Embed on your hotel video marketing page. In the
hands of your travel agents, travel wholesalers and or social MEDIA
marketer's job of creating buzz marketing, aerial video of hotels
is AWESOME marketing. If your hotel in is not a luxury hotel, more
showing off environmental attractions near your hotel is an option.
pay per click marketing for hotels including landing pages which
reduce your cost per click. There are only two scenarios when people
search for your hotel by name:
You are showing a PPC ad for your hotel along the lines of “Official
Site, Book Direct, More info.” You get the click and convert
them on your hotel site.
OTAs and resellers have no competition from you (YAHOO!) for
their ads offering “Best Rate Guaranteed, No Cancellation
Fee, More info!” OTA get the click and sells your room,
making 15-20% commission, some of which they invest in more
targeting of your hotel brand name.
Social Media Optimisation. Let "4 Web Marketing"
manage your hotel's social
media marketing. Have you got share and follow buttons
on your web pages? Do you get social media marketing statistical
phone audio on hold. Let phone
callers to your hotel choose music, podcast, quizz, etc while your
hotel markets to them and gather's data about them. Less hangups
caused by boring muzak.
upsells to hotel guests such as hotel restaurants or tour desk,
with all the interactive options of web page offering during WiFi
sign-in. Also market survey hotel guests' personal data collection
for remarketing when they sign-in to use your hotel's WiFi. See
banner ad at RHS of this page for more affordable, reliable hotel
marketing during WiFi sign-in.
Marketing. Let "4 Web Marketing" manage
your hotel's pay per click marketing.
What this luxury 5 star beachfront south east Asian hotel did for
the manager of 4 Web Marketing: Provided hotel accommodation
and restaurant meals for 8 days for 2 people.
4 Web Marketing +61-418958799 with your incentive for marketing your
hotel? If you want personal consultation for your hotel marketing
staff and executives, think about working with an airline to get me
to your hotel. Airlines have a lot to benefit with travel destination
Hotel Marketing Results
Page one of search engines for various phrases. Our "organic
SERP" winners are yellow highlighted in slideshow examples below.
Go to the
hotel marketing slide show if you can't see it.
Online Hotel Marketing
cheap discount star
luxury beach holiday
hotel accommodation deal rent best hotel
apartment accomodation service condo self-contained
train station honeymoon river road. In
the street island mountain east south
north west phone contact map beachfront
seaside location port harbour harbor centre CBD