You can use the 360 photos and or videos as content for your social media marketing as in the example above or embed on your web pages.
If you use goggles to view our Perth 360 photosheres, they're VR photos with a 3D immersive experience.
I'm building a portfolio so photos and video production are very cheap at the moment. Eg $90 for 360 degree photos of a hotel apartment including 3 bedrooms, kitchen, dining room, living room.
See 3D, virtual reality (VR) video when viewed with goggles and an app such as Google's "Cardboard"
We can also very cost effecively promote your content to get your photos lots of views. Eg from one of my Google+ profiles: