Hotel Marketing Bangkok

HOTEL MARKETING ADVICE FOR BANGKOK HOTELS 

Hotel marketing in Bangkok is big business in the most popular city destination in the world. There's a lot at stake with lots of baht invested in competitive hotel marketing.Bangkok hotel marketing investment should be about revenue and less your level of marketing investment. Your Bangkok hotel has an online hotel marketing budget, even if you don’t realise it. Commissions paid to online travel agents are indirect marketing.  What OTAs invest in their digital marketing to provide your Bangkok hotel bookings, you pay them in commissions, and additionally the OTA's profit.

There is an alternative to commissions hotels pay to OTAs. Investing in digital marketing your own BKK hotel website:

  • Guests know your site / your contact / booking information. You know their contact information.
    You won't have to pay every year for each guest. When new and repeat guests book via your Thai hotel booking engine, you're building loyalty.

  • reinforces your Bangkok hotel brand marketing, not the OTA's brand.

Here's the case for shifting commissions of 10 Bangkok hotel rooms from OTAs to your your own hotel marketing in Bangkok:

hotel marketing budget

OTAs sell your rooms at $100 per night with $20 commission for the OTA.
Your hotel booking engine cost $4, saving you $16. If you sell 10 rooms directly from your own hotel site, you'd save $16 per room each day. To incentivise guests book directly via your site, discount rooms $1.

$15 times 10 rooms times 365 days per year. Your marketing budget invested back into your own site's digital marketing for brand recognition and loyalty is $46,500 per year.

Hotel digital marketing for hotel's in Bangkok includes a free digital marketing consultation, analysis and report or hands on internet marketing of hotels in Bangkok. Our winning digital marketing strategies for online hotel marketing Bangkok includes:

  • Social media marketing management of hotels in Bangkok. Staff motivation and social marketing training.  

    Expert SEO marketing of your Bangkok hotel website.

  • Set-up pay per click marketing management for Bangkok hotels including setting-up SEO'ed landing pages which improves your quality score and reduce your cost per click. There are only two scenarios when people search for your hotel by name:

    1. You are showing a PPC ad for your hotel along the lines of “Official Site, Book Direct, More info.” You get the click and convert them on your hotel site.

    2. OTAs and resellers have no competition from you (YAHOO!) for their ads offering “Best Rate Guaranteed, No Cancellation Fee, More info!” OTA get the click and sells your room, making 15 to 20% commission, some of which they reinvest in more targeting of your hotel brand name.

  • Video production for hotels in Bangkok including 360░ VR video production.
    Cheaper than you think. A two day stay/famtour will give time to capture the best features of your Bangkok hotel and it's location. With content marketing, "Content is king". Embed on your hotel video marketing page. In the hands of your travel agents, travel wholesalers and or Thai social MEDIA marketer's job of creating buzz marketing, aerial video of hotels in Bangkok is AWESOME marketing. If your hotel in Thailand is not a luxury hotel, more of showing off Bangkok environment attractions near your hotel is an option.

  • Google My Business consultation for better Bangkok hotel marketing on Google Earth andGoogle Places hotel marketing Google Maps of Bangkok. eg: Getting your Bangkok hotel photos and Thai hotel video on your Google Places pin.

  • Video SEO Bangkok Thailand hotel marketing. SEO marketing of your Bangkok hotel video on the world's second most popular website / search engine which delivers free video marketing: YouTube.

  • Publishing your hotel banner ads and video marketing on POPULAR Bangkok Thailand hotel accommodation websites.

  • Linked advertorial on popular web pages such as: www.hotelbangkok.info etc.

  • Market upselling to hotel guests such as your hotel restaurants or tour desk with all the interactive options of a web page during WiFi sign-in.

  • Market survey hotel guests' personal data collection for remarketing when they sign-in to use your hotel's WiFi. Click banner ad at RHS of this page for more affordable, reliable hotel marketing during WiFi sign-in.

  • Free Bangkok hotel corporate social responsibility media releases.

  • Marketing professional development discounts apply for not-for-profit organisations such as the Bangkok Thailand Hotels Association, Thai government agencies such as TAT, and for members of Bangkok Hotels Associations.

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Most tourist arrivals to Thailand enver via Bangkok.
Tourist arrivals Bangkok
Most tourists to Bangkok are from China while the highest spending tourists per capita are Australians followed by Germans.
Tourist arrivals via Bangkok to Thailand.

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Contact Ben Grummels 4 Web Marketing with your incentive for marketing your hotel in Bangkok Thailand or delivery of web marketing workshops for your hotel organisation in Bangkok.
hotel marketing Bangkok
hotelmarketing @ 4webmarketing.biz for Hotel Marketing Bangkok
Our partner Ms Sribuathet will be on a familiarisation tour of hotels in Bangkok on 3rd week January 2020.

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