Hotel marketing is about revenue, not about how much you invest. You
have an online hotel marketing budget, even if you don’t think
so. Commissions hotels pay to online travel agents are indirect marketing.
What OTAs spend in their web marketing to provide your bookings, you
repay them in commissions, plus their margin.
Alterative to commissions hotels pay to OTAs, investing in web marketing
your own hotel website:
reinforces your hotel brand marketing, not the OTA's
you won't have to spend every year for each client. When new and
repeat guests book via your website, you're building loyalty. Guests
know your site / your contact / booking information. You know their
The senario of diverting commissions of 10 rooms from OTAs to your your
own hotel marketing:
OTAs sell your rooms @ $100 per night taking $20 commission. Your
hotel booking engine only takes $4 saving you $16. If you sold these
10 rooms directly from your own hotel site you'd save $16 per room per
day. To ensure guests book directly via your site, discount rooms $1.
$15 x 10 rooms x 365 days of the year. Your marketing budget ploughed
back into your own site web marketing for brand marketing and loyalty
is $46,500 pa.
HOTEL MARKETING MANAGERS.
Hotel web marketing for hotel's world wide includes consultation and
or hands on web marketing of hotels.
page analysis and online hotel marketing reports.
Engine Optimisation SEO marketing of your hotel website.
Helping hotel marketing managers convince C-level executives
(CEO, COO, CFO) to shift more of the hotel's marketing budget from
traditional marketing to digital marketing, starting with talking
CFO jargon such as ROI, The ratio of Life Time
Value of a Customer to Customer Aquisition Cost. LTV:CAC.
More acryonyms MCC (Marketing Campaign Cost) and
CA (total Customers Aquired). SIMPLE formulas such as:
media marketing for hotels including video marketing.
Video production for hotel marketing including drone quadcopter
fly-throughs with a HD video camera. Get our professional American
videographer while he's in the region till end of January 2015.
Below is his fly-through sample:
Cheaper than you think. A two day stay/famtour
will give time to capture the best features of your hotel plus air
fares plus expenses such as meals. In content marketing, "Content
is king". Embed on your hotel video marketing page. In the
hands of your travel agents, travel wholesalers and or social MEDIA
marketer's job of creating buzz marketing, aerial video of hotels
is AWESOME marketing. If your hotel in is not a luxury hotel, more
showing off environmental attractions near your hotel is an option.
pay per click marketing for hotels including landing pages which
reduce your cost per click. There are only two scenarios when people
search for your hotel by name:
You are showing a PPC ad for your hotel along the lines of “Official
Site, Book Direct, More info.” You get the click and convert
them on your hotel site.
OTAs and resellers have no competition from you (YAHOO!) for
their ads offering “Best Rate Guaranteed, No Cancellation
Fee, More info!” OTA get the click and sells your room,
making 15-20% commission, some of which they invest in more
targeting of your hotel brand name.
hotel domain name consultation for your hotel. If the best hotel
domain name is taken we've got hundreds for you to buy or lease.
Google Places consultation for better hotel marketing
on Google Maps and Google Earth. eg: Getting your hotel photos and
hotel video on your Google Places pin. All our hotel marketing clients
get a free linked pin on www.mapgoogle.org
which gets 1,500 views per day.
building for hotel websites.
SEO marketing for page one on YouTube. Performance
your banner ads and video broadcast (netcast) marketing on POPULAR
hotel accommodation websites. We can act as media buyers for your
online hotel marketing campaigns.
Social Media Optimisation. Let "4 Web Marketing"
manage your hotel's social
media marketing. Have you got share and follow buttons
on your web pages? Do you get social media marketing statistical
What this luxury 5 star beachfront south east Asian hotel did for
the manager of 4 Web Marketing: Provided hotel accommodation
and restaurant meals for 8 days for 2 people.
Web Marketing +61418958799 with your incentive for marketing your hotel?
If you want personal consultation for your hotel marketing staff and
executives, think about working with an airline to get me to your hotel.
Airlines have a lot to benefit with travel destination marketing.
Hotel Marketing Results
Page one of search engines for various phrases. Our "organic
SERP" winners are yellow highlighted in slideshow examples below.
Go to the
hotel marketing slide show if you can't see it.