Hotel Marketing Phuket

Hotel marketing Phuket Thailand is about revenue, not about how much you invest. Your hotel in Phuket has an online marketing budget, even if you don’t think so. Commissions hotels pay in Phuket to online travel agents are indirect marketing.  What OTAs spend in web marketing to provide your Phuket hotel bookings, you repay them in commissions, plus the OTA's profit.

The alternative to commissions type hotel marketing in Phuket, which lines the pockets of OTAs, is investing in web marketing your own Phuket hotel website, be it a small independent hotel or a large luxury hotel chain which operates in Phuket. Benefits of Phuke hotel marketing:

The senario of diverting commissions of 10 rooms from OTAs to your your own hotel marketing in Thailand:

hotel marketing budget

OTAs sell your rooms @ $100 per night taking $20 commission.
Your hotel booking engine only takes $4, saving you $16. If you sold these 10 rooms directly from your own hotel site, you'd save $16 per room per day. To ensure guests book directly via your site, discount rooms $1.

$15 x 10 rooms x 365 days of the year. Your Thai hotel marketing budget ploughed back into your own website marketing for brand marketing and loyalty is $46,500 pa

Digital marketing training for Thai hotel marketing managers
Our digital marketing training for executives with hotel marketing jobs in Phuket to help them work smart online hotel marketing strategies in Phuket including:

4 Web Marketing's strategies to help those with a hotel marketing job in Phuket:

  1. Web analysis and online hotel marketing reports.

  2. Search Engine Optimisation SEO marketing of your Phuket hotel website

  3. Helping executives with the job of hotel marketing manager in Phuket, convince C-level executives (CEO, COO, CFO) to shift more of your Phuket hotel's marketing budget from traditional marketing to digital marketing, starting with talking CFO jargon such as ROI, The ratio between Life Time Value of a Customer to Customer Aquisition Cost. LTV:CAC.  More acryonymsCAC formula Thailand MCC (Marketing Campaign Cost), CPL (Cost Per Lead) and CA (total Customers Aquired). SIMPLE formulas such as:

    CFOs like numbers such as spend this baht, get these dollars back. Track, measure, analyse, improve ROI with digital marketing. Hotel marketing campaigns create web assets that have a compounding effect because they continue to generate value (bookings) over time without too much additional investment. Phuket CFOs will love that!

  4. Social media marketing management of hotels in Phuket. Staff motivation and social marketing training.
    Google+ Community Thailand Google+Thailand Free Open Community

  5. Google+ Local review marketing and Google Places consultation for better Thai hotel marketing on Google Maps of Thailand and Google Earth. eg: Getting your Thai hotel links, photos and Thai hotel video marketing on www.mapgoogle.org (which gets 1 million views per year) and www.mapthailand.asia are good, inexpensive, Thai hotel marketing strategies.

  6. Linkedin View Ben Grummels's profile on LinkedIn Twitter, Facebook, etc.

  7. CONTENT MARKETING

    1. Video production for hotels in Thailand including drone quadcopter fly-throughs. Get my professional film maker partern while he's in Thailand. Below is a sample:

      Cheaper than you think. A 2 day stay/famtour will give time to capture the best features of your Phuket hotel. In content marketing, "content is king". Embed on your hotel video marketing page. In the hands of your Phuket social MEDIA marketer's job of creating buzz marketing, aerial video of hotels in Phuket is AWESOME marketing. If your hotel in Phuket is not a luxury hotel, more of showing off the environment attractions your hotel is set in, is an option.

    2. Photosphere for Google Business View advice. Which photographers in Thailand Google recommends. Who and how to use these internal "Street View" type photos.

  8. Video Marketing for Phuket hotel marketing. Search Engine Optimisation SEO marketing of your Thailand hotel video on the world's 3rd most popular website / search engine: Youtube and your Phuket hotel on our Youtube Channel which has had over one million views.

  9. PPC Marketing for Hotels in Phuket

    1. Publishing your large leaderboard size banner ads and or video marketing on POPULAR www.hotelsphuket.mobi hotel accommodation websites. Pay Per Click (PPC) or monthly flat rate @ 900 baht per month, online advertising for hotels marketing Phuket. We charge half the average, PPChotel marketing Phuket rates, shown below, which hotel marketing managers / CFO in Phuket are currently paying per click:

    2. Sixty word advertorial with link to your Phuket hotel site on popular web pages, EG Accommodation Near Bangkok to upsell tourists in Bangkok to also visit Phuket,
      from 1,000b per month or 25b per click, which ever type of Phuket hotel online advertising investment you prefer.

    3. Marketing discounts apply for not-for-profit organisations such as the:

      1. "Phuket Tourist Association"

      2. and for members of other hotel associations in and near Phuket.

    4. New Phuket hotel marketing manger job training. One 5 day x 90 minutes per day professional development training package for your Thai hotel marketing executives. Your hotel marketing investment in Thailand:  30,000,000 baht + 10,000 Thai baht travel expenses from Perth Australia.

    5. ISO marketing. Image searchGoogle Map Photos Phuket optimisation. Get photos of Thai hotels showing up on Google searches, Panoramio and Flicker and Google maps.

    6. CONTENT Advertorial with your hotel link on popular web pages such as: www.hotelphuket.mobi @ $1 per day. That's a lot less than the cost of a Thai hotel room night but a BIG boost to revPAR (revenue Per Available Room) for hotels in Thailand.

    What hotel web marketing would you like to invest: 3,000b per month (+3,000b setup fee waived if taking on a minium of 6 months) or 18b per click (minimum marketing investment package 10,800b)?

  10. Let "4 Web Marketing" manage pay per click marketing for Thai hotels. Google's brand name for pay pay per click marketing is "Ad Words". PPC is good for short term events such as promotion of one off conference accommodation in Thailand at your hotel. eg etc, @ 75% discount off the market PPC rate. Free ad design. Let "4 Web Marketing" manage pay per click marketing campaign for hotel marketing Phuket.

  11. SEO marketing has a much higher ROI than PPC. It takes time to build the lead generation factory which produces higher ROI. Your Thai hotel will own that factory and can look forward to an on-going higher ROI than PPC even after you stop content marketing and SEO.

  12. Social media marketing for Phuket hotels. Let "4 Web Marketing" manage your hotel's social media marketing in Thailand.

  13. Google+ Community Thailand Google+ Phuket Open Community

  14. Free Thai hotel marketing for CSR media releases via our CSR Google Plus page.

Tell 4 Web Marketing with your contra incentive for marketing your hotel in Thailand?
Suree Sribuathet and Ben Grummels will be holidaying at our home in Thailand late December and Southern Thailand early December 2015.
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Phuket Hotel Marketing

Marketing for Independent Hotels in Phuket and Brand Marketing for Big Brand Hotel Chains Phuket Thailand


Hotel Video Marketing Phuket Thailand

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