Pay Per Click (PPC) is a form of search marketing (SEM). With Pay Per Click
marketing most search engines and some websites which take Pay Per Click bids start at
about 10c per click. Advantages: of pay
per click marketing (over search
engine positioning in the free unsponsored listings), are:
- Only one day to get your Pay Per click campaign going.
- It's targeted. Your add only shows for the phrases you specify.
- It's pay for performance, ie you only pay when potential clients see your
sales information after clicking on your ad
displayed on search engine results. 10c is a lot cheaper than a flyer
or other marketing media.
Connects clients searching for what you sell.
- You can set your pay per click budget. When your pay per
click funds are consumed at say 10c per click, it means you've had click throughs to your
sales information and your ad (eg Google Ad Words) will stop
displaying.
Disadvantage of Pay Per Click Marketing:
- You're always paying per click where as with search engine
positioning in search engine unsponsored listings (natural search
results), you pay a larger
marketing investment upfront but keeps clicks coming through
from winning unsponsored listing for years. The only upkeep is
your DIY or our Link Exchange Programme
- You're always paying 4 Web Marketing
US$100 per month for pay per click management services per month.
- Pay per click ads with major search engines tagged "sponsored
links" display at the top and down the RHS of the search results
page. Unfortunately only 15% of users click here. Results are more
relevant than in the organic search results. They have to be
relevant otherwise people will stop using that search engine.
Divide how much you are currently paying by the number of clicks and
you'll get your pay per click rate. For example if you paid a search
engine $100 for 200 clicks, your PPC rate is 50c. Search engines not
only provide information but are American
media buyers of space on
our popular Australian sites. Lazy local internet markers and outsourced
pay per click marketing managers for even large corporations prefer the
one-stop-shop of large popular American sites to handle their media
buying in Australia instead of dealing directly with web masters of
popular Australian sites. The world's second most popular site buys
white space on my
POPULAR
Perth Australia sites. Lawyers
in Perth, new
car dealers, real
estate agents in Perth, etc or their PPC marketing managers, more
often than not pay American media buyers to fill the white space on my
popular Perth web pages. If pay per click marketing managers and
media buyers in Perth got off their backsides and paid me directly they
could get their ads on our popular web pages for at least a quarter of
what they currently PPC to American media buyers. Trust is a
factor so we use an independent Canadian company you can login to for
checking your UNIQUE clicks by IP address.
We ask that local pay per click managers world wide deal directly
with popular local sites world wide instead of
- managing pay per click campaigns with only Americans
- statistical analysis
- payment to Americans
..which is the sum of their overpaid internet marketing / web
marketing job. Save your corporation marketing dollars by doing
some research about popular web sites in your locality, country, city
and start contacting webmasters of POPULAR local sites directly.
For example: 4 Web Marketing owns a number of popular websites. One is
about the city of Perth Australia
(70,000 page views per month).
If you sell real estate in Atlanta then don't contact us but if you, for
example, hire cars in
Australia, your ad on our
www.mapaustralia.info (10,000 views per month) would be GREAT value because we can give car
rental firms Australia wide an ad for a quarter of your current PPC rate
and for the same quality of clicks.
Pay Per Click Management Services include:
- Use of specialised Pay Per Click software to optimise your Pay
Per Click marketing strategies and not waste your money by bidding
too much or for wasted phrases such as services in New York when all
you want is to sell shoes in your country town in Australia.
- Pay Per Click research of your competition and creation of an
effective Adwords campaign and Overture campaign.
- Free set-up of pay per click statistical tracking so that you
can track clicks from banners or hypertext
links from any site, any time you choose to login with your own
password. Reports show UNIQUE clicks by IP address, date etc and can
easily be emailed to your associates in various common formats.
- Advising you what current competitor bids are for your phrases
at Overture and Google Adwords.
- Pay Per Click training. Teaching you how to manage PPC marketing
- Organising placement of your ad not only on popular search
engines but also niche directories, portals. eg If you have a
business in
Perth Australia, organizing with the
popular
www.perthperth.com placement of your ad there and negotiating
the best PPC rate for you.
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Leave all your click through marketing management to us. Our
motivation is your success.
Only pay per UNIQUE click.
Connecting your sales information with customers
searching for what you sell. |
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Simple Pay Per Click
Marketing Campaign Australia
-
Minimum Aust$0.30 cents per click bid. FREE PPC set-up.
No click = no pay. If your bill is less than A$40 per quarter it is
rolled over to the next quarter.
-
Free
Customizable
Independent Statistical Tracking Program set-up with our pay per
click plan.
-
Your own login for checking pay per click stats report any
time.
-
If you get more work than you can handle, you can stop
the Pay Per Click campaign by phone, letter or CONFIRMED email, anytime.
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Gold Pay Per
Click Search Marketing Campaign Australia
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-
Same as "Simple Pay Per Click Marketing Plan" above but
also includes your new doorway site hosted on another server, which means more
pages to push your opposition off page one.
-
US$100 set-up
+ 2 year contract
-
Good Keywords Report
-
Half an hour of PPC consultation including current
pay per click bids by your competitors
on major search
engines for top sponsored positions and on popular sites such
as some portals.
-
Free domain name registration with
this pay per
click plan.
-
Web Design and 1st year's hosting of a
small doorway site for visitors to click through to your lost
site.
-
Online form
-
COMPREHENSIVE site stats
-
Free
banner ad
design and free banner ad placement on other
popular sites for
surfers to click through to your site. Your Pay Per Click plan success
is our incentive.
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Manage Pay Per Click (PPC) Engines
Recently search engines taking pay per click have become popular. The most popular
is Overture a subsidiary of Yahoo. With these, you don't actually pay to submit. Instead, you
create an account and bid against other webmasters for a position in their
index for specific keywords. In other words, instead of getting a higher
position by the relevancy of your web pages to a keyword search, you get
placed higher as long as you make a higher bid on the keyword than someone
else. To be number 1 on a keyword search, you only need to be the highest
bidder. The second highest bidder gets number 2, and so on. Each time
someone does a keyword search that you are bidding on, and clicks on your
link, you get charged the amount of your bid.
Like the other search engines, some of the paid placement engines have
agreements with other engines. So, being number one on a paid placement
engine may make you number one on a completely unrelated engine as well.
But remember, the moment someone outbids you, your position falls. 4
Web Marketing can consult with you and manage your PPC bidding for search engine placement for
you.
With Google's Pay Per Click Adwords you set the amount you want to
pay per day or month.
Fee depends on which search
engines you want to work with, pay per click
consultation time @ US$100 per hour PLUS your PPC bids. Any
pay per click bid amount acceptable.
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To get started with your PPC marketing, if in Australia
you can post a Aust$130 cheque
to:
4 Web Marketing
POB 334
Scarborough
Western Australia
Australia 6922
We send you stats from an independent
click tracking
service which check for tricksters doing multiple clicking.
You don't need to worry about technicalities of Pay Per
Click marketing. All you need to know is Pay Per Click payments
are a LOT cheaper way to get your sales info in front of
someone already prequalified as interested in your info, than any other
form of marketing media. |
