Any site, not only search engines, can offer PPC marketing, a type online advertising. When you or your outsourced pay per click management company pays per click via search engines, it is known and "search engine marketing" or SEM. Google's brand name for pay per click marketing is "Adwords". Because Google is the elephant in the room conserning pay per click marketing, it is fair to say Google sets the market pay per click rate in many but not all countries. The map at the top of this pay per click page shows that countries like Russia and China have their own, more popular search engines which have lower CPC rates than in other countries. If you have an Adwords account, look up in Google's "Keyword Planner" --> "Get click and cost performance forecasts" for any phrase. Google uses the term "cost per click" or CPC.
Another way of looking at it is Google is the largest media buyer in the world. They not only sell advertising space on their own websites such as google.com , google.com.au , google.co.uk , google.co.th on a PPC bidding method but also on affiliate websites. Google affiliates sell space on their non-Google sites. In return Google pays their marketing affilates a very small percentage of the CPC rate advertisers pay Google. If you're doing big volumes of clicks at a high CPC rate, on popular niche sites, advertisers might get cheaper PPC ad rates by dealing directly. For example: An insurance company in the city of Perth gets a cheaper pay per click marketing rate for the same quality of click by advertising on, for example carinsuranceperth.com
PPC or SEO?
Pay per click marketing is suited to short run events marketing such as a weekend rock concert promotion. It is not worth the cost of high level SEO for a short term event.
With Pay Per Click marketing most search engines and some websites which take Pay Per Click bids starting at about 10c per click. Advantages: of pay per click marketing over SEO.
Disadvantage of Pay Per Click Marketing:
Divide how much you are currently paying by the number of clicks and you'll get your pay per click rate. For example if you paid a search engine $100 for 200 clicks, your PPC rate is 50c. Search engines not only provide information but are American media buyers of space on our popular Australian sites. Lazy local internet markers and outsourced pay per click marketing managers for even large corporations prefer the one-stop-shop of large popular American sites to handle their media buying in Australia instead of dealing directly with web masters of popular Australian sites. The world's second most popular site buys white space on my POPULAR Perth Australia sites. Lawyers in Perth, new car dealers, real estate agents in Perth, etc or their PPC marketing managers, more often than not pay American media buyers to fill the white space on my popular Perth web pages. If pay per click marketing managers and media buyers in Perth got off their backsides and paid me directly they could get their ads on our popular web pages for at least a quarter of what they currently PPC to American media buyers. Trust is a factor so we use an independent Canadian company you can login to for checking your UNIQUE clicks by IP address.
We ask that local pay per click managers world wide deal directly with popular local sites.
Save your corporation marketing dollars by doing research about popular web sites in your locality, country, city and start contacting webmasters of POPULAR local sites directly. For example: 4 Web Marketing owns a number of popular websites. One is about the city of Perth Australia (70,000 page views per month). If you sell real estate in Atlanta then don't contact us but if you, for example, hire cars in Australia:
Pay Per Click Management Services include:
Manage Pay Per Click (PPC) Engines
Recently search engines taking pay per click have become popular. The most popular is Overture a subsidiary of Yahoo. With these, you don't actually pay to submit. Instead, you create an account and bid against other webmasters for a position in their index for specific keywords. In other words, instead of getting a higher position by the relevancy of your web pages to a keyword search, you get placed higher as long as you make a higher bid on the keyword than someone else. To be number 1 on a keyword search, you only need to be the highest bidder. The second highest bidder gets number 2, and so on. Each time someone does a keyword search that you are bidding on, and clicks on your link, you get charged the amount of your bid.
Like the other search engines, some of the paid placement engines have agreements with other engines. So, being number one on a paid placement engine may make you number one on a completely unrelated engine as well. But remember, the moment someone outbids you, your position falls. 4 Web Marketing can consult with you and manage your PPC bidding for search engine placement for you.
With Google's Pay Per Click Adwords you set the amount you want to pay per day or month.
Fee depends on which search engines you want to work with, pay per click consultation time @ US$100 per hour PLUS your PPC bids. Any pay per click bid amount acceptable.
We send you stats from an independent click tracking service which check for click fraud tricksters doing multiple clicking.
You don't need to worry about technicalities of Pay Per Click marketing. All you need to know is Pay Per Click payments for short term events are a LOT cheaper way to get your sales info in front of someone already prequalified as interested in your info, than any other form of marketing media.
How worthwhile is it for TARGETED clients with their hand in their wallet to see your sales information? 30 Australian cents per TARGETED visitor must be cheaper than spray and pray marketing such as billboards or newspapers.
Search marketing (SEM) is a form of Per Click Marketing (PPC)