ROI Reports
For people that use paid
Internet
advertising, especially
pay per click
(PPC) advertising, we offer three calculation reports that
help you determine anticipated return you will get on your
Internet
advertising.
They are:
Value Per Visitor Report
This helps you determine how much money each unique
visitor to your website is worth. This knowledge will help
you determine how much you might be willing to spend in
online advertising opportunities. This also gives you some
of the figures needed for the other calculators.
CPM ROI Report
Establish a budget for ‘Cost per impression’ advertising.
Generally this is banner advertising
that causes you to pay a fixed rate per 1,000 views of your
ad.
CPC ROI Report
This report helps you establish a budget for ‘Cost per
click’ advertising. Generally this is used in Pay per Click
search engines that cause you to pay a certain amount for
each time a user clicks through to your site.
