URL rewriting is a solution for search engine unfriendly
URLs. Before you pay for a content management site (CMS) which uses dynamic
web pages, ask about URL rewriting from your web developer. Simple,
small sites don't even need CMS but if your website for example markets
thousands of apartments Australia wide, it's no use displaying to search
engines non-keyword rich, unfriendly URLs such as:
www.rumplestiltskin.com/index.php?id=37&PHPSESSID=17e8892d70a7f2e34446c23ba4031304
for a page about electric drill sales in Sydney. This is a
"dirty URL"
Search Engine Friendly URLs
Rewritten:
Remove query strings. for example:
www.keywordrichdomain.com/index.php?id=37&PHPSESSID=17e8892d70a7f2e34446c23ba4031304
now:
www.keywordrichdomain.com/sydney/apartmentsales
Rewrite URLs Shorter
Always Use Lower Case Characters in URLS. Not all
web servers treat upper and low case URLs the same.
Keep Geek out of Folder Names. Ordinary uses nor
search engines care about seeing /cgi-bin nor /javascript in URLs.
Set-up your "A" records so that both for example
www.4webmarketing.biz and
http://4webmarketing.biz
work
Guessed URL Map similar URLs for example:
www.domainname.com/apartmentrent and
www.domainname.com/furnishedapartmentrent might point to the same web
page.
URL typos: Look at the keys of the QWERTY keyboard and
imagine a very fast, fat fingered typist with an accuracy of 70%
If your domain is worth millions like google.com then if it's not
already snapped up by cyber squatters pick up typo crumbs before your
competitors do. For US$40 we can send you a typo report. For example the
word accommodation is miss typed as often as it is typed correctly:
Tips on How to Set-up Search Engine
Friendly DataBases
www.codeproject.com/useritems/URLMapping.asp
www.sitepoint.com/article/search-engine-friendly-urls
www.google.com.au/search?q=search+engine+friendly+database
In summary if planning a dynamic website
ask your web developer for URL rewriting. URL rewriting is an extra cost
but the best site is useless if it is lost in cyberspace.
