Social Marketing

Social Media Optimisation SMM

Growth in social media marketing websites such as FaceBook, Twitter, Google+, Linkedin, and bookmarking sites Stumbleupon, "del is ious" etc, tell us that social marketing strategies including Social Media Optimisation SMO, along with other web marketing strageties such as SEO are important, cost effective marketing strategies.  Social marketing connects peers and groups.  Social marketing has openned an opportunity for peer to peer marketing.  What better recommendation for brand marketing of a product or service than from a friend or colleague in ever changing real time.  For "social MEDIA marketing" you need photos or videos. That media does not need to be of high quality if it is interesting but high quality photos/videos usually attract more interest.

Social Media

Dialoguespacer Overall reach spacerCall to action

Brand Awareness equals Revenue generation

Unique Monthly Social Media Visitors
List Chart Most Popular Social Media Sites

Chart of Most Popular Social Media 2014

Popular social media marketing sites chart 

Google tracks social media. The more social media activity on your page, the better you page performs in search engine result pages (SERP)

SMM is for brand marketing rather than revenue generation. If you're looking for faster revenue, invest in search engine optimization over social media.

If you're a user of social media marketing and want to know more, phone our social media marketing consultants for advice on social media marketing.

Links from social media sites to your site boost your page's performace in search engine results pages (SERP).

StumbleUpon, Deliscious etc are bookmarking sites but have a social media marketing component to them.

SMM marketing includes cost effective content marketing promotion of:

Social Media Marketing Strategies

Put share or "Like" links / buttons / badges on your web pages. Once clicked, your post/photo/link shows on their social media pages.  Click my social media buttons below, then login to your social media websites like Facebook to see how this page displays on your wall.

Add social media "feeds" to your web pages. See Twitter feed embedded on the RHS of this page.

Add Google+ badge/s to your web pages. Top right is an example Google+ "badge". It links to "4 Web Marketing"s, verified, free Google+ page.

Examples our Google+ Social Marketing Page Badges

Google+ open communities
Joining and posting on our Google+ OPEN communities is free.

Below are some personal and publisher page examples.
Google+ Pages
Yes we are Australian social marketers.

Google+ Plus/add to Google Search Results - Tips:

Yes the relationship between your Google+ social marketing and Google search engine results is growing as fast as traditional link building is declining. Social marketing recommendations

  1. Use a RECOGNISABLE photo of your face for your Google+ profile.

  2. Add URLs of your sites into the ABOUT > CONTRIBUTOR section of your Google+ profile.

  3. Add by your name linked to your Google+ URL to web pages you want improvement in Google search engine results. Alternatively add your "GOOGLE BADGE" to your web pages. Example of one of mine Google badges in RHS light blue navigation column.

  4. Check improvement in search results after others (you won't logged into your Google account) start seeing your profile photos in Google search engine result pages. (SERPs)  Eg:
    Google Authorship

  5. How Do You Add Symbols to Social Marketing Posts?
    How to add symbols in social marketing posts

More Social Marketing Tips

  • Give permissions to your various social media accounts to access each other. When you post in one of your social media accounts it shows automaticall in in your other social media. Alternatively use software which can populate all your social media accounts with one post.

  • Join & create social media groups and business groups. Early adoptors have an edge.

    • Send welcome messages to new members of social groups.

    • Create events for your social groups

  • Grow your number of interested friends or members of a group.

  • If you have a website incorporate your favourite network marketing site APIs into it.

  • Upload rich multi-media such as photos and videos

  • Run competitions

  • Surveys

  • Link building from social your social media sites.

  • Blog controversial topics to bring visitor opinions. "There's no such thing as bad advertising. There's only advertising."

Cost of Social Media Marketing Services

The cost of managing your organisation's SMO marketing depends on how much your in house marketing manager does and how much we do.  For example we can set-up a FaceBook group or Linkedin group for you but if you let your competitors join they will post their marketing. Cost of social marketing depend on who keeps an eye on your social media account including posting, social marketing measurment and social marketing reporting. As a rule of thumb "4 Web Marketing" charge $66 per hour with a minimum of 2 hour per month for social media marketing services such as:

  • Moderation of what is written on your social media pages.

  • Stimulating, well copy-writen for SEO, interactive social media conversations with your customers. (social media pages show up in search engines"

  • Social Media Reporting
    Social Media Marketing Reports

If you want to know more about SEO vs SMO there are many forums with social marketing topic.

Social MEDIA Marketing information

If you want "4 Web Marketing" to conduct a cheap social media marketing campaign we'll need your media. That means your URLs of your intersting photos and or videos.

Cost of Social MEDIA Marketing campaign ..

.. is $100. We'll post once for you on:

  • Facebook

  • Twitter

  • Google+

  • Linkedin

  • Pinterest

Weekly, monthly, daily. It's up to you.

How to Start a Social Media Marketing campaign in Australia

  1. Upload interesting eye catching ads, photos or videos. Make sure they are public.

  2. Use your credit card or PayPal to open a social media marketing campaign account.

  3. Complete this social media marketing campaign online form each time you want a social media marketing campaign marketed.

For social media marketing strategies phone Australian social media marketer:

Ben Grummels or via FaceBook   or   Linkedin

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Social Media Optimisation SMO


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Top Social Media Marketing