Growth in social media marketing websites such as Facebook, Twitter,
Google+, LinkedIn, and bookmarking sites
Mix, "del is ious" etc, tell us that social marketing strategies including Social Media
Optimisation SMO, along with other web
marketing strageties such as SEO are important, cost effective marketing
strategies.
Social marketing connects peers and groups. Social marketing has openned an opportunity for
peer to peer
marketing. What better recommendation for brand
marketing of a product or service than from a friend or colleague in ever
changing real time. For "social MEDIA marketing" you need photos or
videos. That media does not need to be of high quality if it is interesting but
high quality photos/videos usually attract more interest.
Social Media
Dialogue
Overall reach
Call to action Brand
Awareness
Revenue generation
Unique Monthly Social Media Visitors
Chart of Most Popular Social Media 2014
Google tracks social media. The more social media activity on your page,
the better you page performs in search engine result pages (SERP)
SMM is for brand marketing rather than
revenue generation. If you're looking for faster revenue, invest in
search engine optimization over social media.
If you're
a user of social media marketing and want to know more, phone our
social media marketing consultants for advice on social media
marketing.
Links from social media sites to your site boost your page's performace
in search engine results pages (SERP).
StumbleUpon, Deliscious etc are bookmarking sites but have a social
media marketing component to them.
SMM marketing includes cost effective content
marketing promotion of:
Put share or "Like" links
/ buttons / badges on your web pages. Once clicked, your
post/photo/link
shows on their social media pages. Click my social media
buttons below, then login to your social media websites like
Facebook to see how this page displays on your wall.
Add social media "feeds" to your web pages. See Twitter feed embedded on
the RHS of this page.
WHAT
HAPPENED TO GOOGLE+ ?
For most people Google+ was retired and services morphed into other
areas of Google such as Google
My Business, Youtube and Google Maps
etc.
2021 Google+ is still alive for Google Suites users.
Yes the relationship between your Google+ social marketing and Google
search engine results is growing as fast as traditional link building is
declining. Social marketing recommendations
Use a
RECOGNISABLE photo of your face for your Google+ profile.
Add
URLs of your sites into the ABOUT > CONTRIBUTOR section of your
Google+ profile.
Add by
your name linked to your Google+ URL to web pages you want
improvement in Google search engine results. Alternatively add your
"GOOGLE BADGE" to your web pages. Example of one of mine Google
badges in RHS light blue navigation column.
Check
improvement in search results after others (you won't logged into
your Google account) start seeing your profile photos in Google
search engine result pages. (SERPs) Eg:
How Do You Add Symbols to Social Marketing Posts?
More Social Marketing Tips
Give permissions to your various social media accounts to access
each other. When you post in one of your social media accounts it
shows automaticall in in your other social media. Alternatively use
software which can populate all your social media accounts with one
post.
Join & create
social media groups and business groups. Early adoptors have an
edge.
Send welcome messages to new members of social groups.
Create events for your social groups
Grow your number of interested friends or members of a group.
If you have a website incorporate your favourite network marketing
site APIs into it.
Blog controversial topics to bring visitor opinions. "There's no such thing
as bad advertising. There's only advertising."
Cost of Social Media Marketing Services
The cost of managing your organisation's SMO marketing depends on how much your
in house marketing manager does and how much we do. For example we can
set-up a FaceBook group or Linkedin group for you but if you let your
competitors join they will post their marketing. Cost of social marketing depend on who keeps an eye on your social media account
including posting, social marketing measurment and social marketing reporting. As a rule of
thumb "4 Web Marketing" charge $66 per hour with a minimum of 2 hour per
month for social media marketing services such as:
Moderation of what is written on your social media pages.
Stimulating, well copy-writen for
SEO, interactive social media conversations with your
customers. (social media pages show up in search engines"
Social Media Reporting
If you want to know more about SEO vs SMO there are many forums with social
marketing topic.
Social MEDIA Marketing information
If you want "4 Web Marketing" to conduct a cheap social media
marketing campaign we'll need your media. That means your
URLs of your intersting photos and or videos.
Cost of Social MEDIA Marketing campaign ..
.. is $100. We'll post once for you on:
Facebook
Twitter
Google+
Linkedin
Pinterest
Weekly, monthly, daily. It's up to you.
How to
Start a Social Media Marketing campaign in Australia
Upload interesting eye catching ads, photos or videos. Make sure
they are public.
Overall reach
Revenue generation
