Producing a promotional video without enough of the right people seeing it is like producing a film and storing it in a circular metal can without broadcasting it from a TV station or screening in cinemas. Digital video promotion is a lot cheaper than TV advertising and more importantly it's seen by the right audiance. Ie people searching for what your video is about or their friend (peer to peer marketing) recommending your video directly of via social marketing.
ADVANTAGES OF VIDEO MARKETING
You've heard "a picture tells a thousand words" well a video tells a million. Video marketing get's understanding of your message out with clear understanding.
Link building. All your videos should have a link to your site/s and your other videos.
If you monetize your video on YouTube, you'll be paid per view.
Self-qualified viewers. Eg someone searching for a video about "web marketing" isn't looking for football scores, sexy videos nor weather forecasts. They're ready to put their hand in their wallet to by web marketing.
Online is part of social marketing. Eg Comments under Youtube videos show up in Google+
Videos are quick and easy to embed on web pages and social media sites such as Facebook, Twitter, Linkedin and Google+
HOW TO CHOOSE A GOOD VIDEO MARKETING COMPANY
Choose a video marketing company which:
Has prooven video marketing sucesses. Eg our old Youtube channel has had a million views.
Clearly states upfront and ongoing costs of video production and or video marketing.
Offers cheap pay per view rates on popular web pages.
The business of video marketing companies are:
To start the video viral marketing seed. Eg SEO of your Youtube video so that enough influencers find it to forward on to others.
To create buzz marketing interest.
Help in producing interesting or entertaining videos to go viral.
Local searches associating goods and services with a place,
Video search optimistation, eg your video on page one of the world's second most popular search engine Youtube, News search.
CHEAP 360 VIDEO PRODUCTION
We're based in Perth Western Australia but invest in travel costs and we'll produce a 360 video for you under $200
Example 360 degree video. My first production:
CONTACT AUSTRALIAN VIDEO MARKETERS
Via the video marketing quote/contact form at the top RHS of this page
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