Summary: Setting Up Websites for Web Marketing Strategies
Listed Step by
step web stragegy for SEO success
- THE FIRST STEP in web strategies is
to research what phrases customers are searching for. Batch similar
phrases. Eg might be a thing or place. Prioritise groups of phrases.
The most important group will be assigned to your home page. Prioratise
phrases within a group of phrases. The most important phrase of
your most important group is known as your "trophy phrase"
Select your target phrases which pertain to your business carefully.
Think of the future. Consider what's "nice". Eg a mechanic
might have a bigger profit for his time being a grease monkey but
laying on a beach while selling ebooks online about fixing cars
might be nicer and in the future might even be more profitable.
- Protect your IP. Only YOU should be the owner. Not your manager
nor your spouse. Some people get divorced. Yea who owns the IP,
holds the whip hand of the business.
- Buy keyword rich domain names starting with names which
match your trophy phrase.
- File trade mark applications to protect your brand marketing.
- Share keywords research with your:
- Web developer / designer
- Content marketer, link builder, article submission person
(often forum spammer)
- Marketing agency
- WEB DEVELOPMENT. Employ our or your web developer
to build landing pages for each batch of phrases. Hire a sales funnel
expert like Dr Lance Chambers JP. He understands the psychology
of buyers, what motivates them, where their eyes move across a page,
where your phone number and contact form etc should be on a web page.
Ensure pages don't take too long to load. Check for html errors.
- WEB HOSTING: Price is not the important consideration.
Up-time reliability is. So
too is customer support. Eg Can you phone / get through to your web
hosting service provider 24/7? Is their data centre at least in
the same country as your target market or if you're targeting the world
has the web hosting service provider got data centres on each continent?
Has the WHSP got multiple backups in case the server hosting your site
falls over. If you have a CMS type site like WordPress or Joomla, does
your WHSP make it easy?
- Search Engine
Optimisation, SEO. Our specialty. Investment in
good, professional, on page SEO is recommended for promotion via "organic"
(not paid) search results for on going marketing of lucrative, competitive
phrases. High level SEO is not recommended for short term events. Cost
of good SEO is prohibitive for phrases which do not return a good profit.
Examples: It's a waste to spend thousands of dollars in SEO for promotion
of a weekend rock concert, or icecream sales at a small convenience
store in a small town.
- PAY PER CLICK
marketing is suited to short term events such as a weekend rock concert,
short political marketing campaign, etc. You can either manage PPC marketing
or hire a PPC campaign manager who is either a "media buyer" or who
managed media buyers.
- SOCIAL MARKETING.
Promotes CURRENT people, places, events, videos, photos, things, etc.
If you don't have time, hire a social marketing company.
- VIDEO MARKETING
is an effect marketing method. Once production is finished, if it is
interesting your video with good marketing can be discovered:
- By sharing on social media sites
- Embedding on your and other popular web pages
- SEO on search engines which specialise in videos. YouTube is
the world's third most popular site and the world's second most
popular search engine. If your video is not ranking well for it's
trophy phrase, give us a phone call. Don't forget to create a link
from your video page to a page on your site.
MY BUSINESS MARKETING
- Registering your businesses with Google Places for Business,
is essential for discovery of your organisation on Google Maps.
Google will verify by sending an SMS to your phone or a postcard
to your postal address. A verified listing (denoted by a tick in
a shield next to your Google+ account profile photo) also shows
Google+ Local which
is another conduit for discovery and review marketing.
- Google's Google maps (as
different from your Google map/s)
- Creation of you own Google Map (your layer of THE Google map
engine) help with spatial organisation. Your Google maps if SEOed
also perform in the Google search engine. You can even buy a domain
name and point it at your layer of Google maps. Eg our www.mapgoogle.org
has had over one hundred thousand views. It is one of many of our
popular maps and forms part of our "map
WEB STRATEGY SUMMARY
Start web strategy with keyword research.
Batch simailar phrases. Build pages for those phrases. The main thing is FOCUS.
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