Banner Ad Application Form | Banner Ad Investment Comparison
"Banner Ads" 4 Web Marketing. Placing your online banner advertising with 4 Web Marketing media buying services can deliver your advertising message to a unique section of any target market and to the many customers searching for what you sell. Free banner ads are offered in exchange for 4 Web Marketing's banner ad on a similarly popular page.
An online advertising campaign including banner advertising via 4 Web Marketing media buying in Australia for you can:
Alert Internet users about your business or services
Raise brand and product awareness
Increase the number of visitors to your website
Increase product / service sales
Banner advertising forms the majority of advertising on the Web. It is a powerful advertising medium that can be used for both brand awareness and direct marketing campaigns.
An advertising banner is a graphic image on a web page that is linked to a location chosen by the advertiser, often the advertiser's website).
COST OF BANNER ADVERTISING
Banner Advertising Rates
How much does banner advertising cost? Just as in print media, (banner) advertising costs depend on:
How lucrative the page is about. (eg peanut or house sales)
PPC or flat pa rate: per week, month year.
Popularity of page. Because home pages are usually more popular, banner ads there usually cost more.
Relevance of banner ad to page contents.
Nature of the ad. Bomb makers and pornographers would have to pay extra to get their offensive advertising on webpages.
Banner ad size in pixels.
Position on the page (top / bottom)
Banner ad impressions if rotating. CPM. Might not get clicked but is brand marketing
If rotating, seconds ad displays.
Banner ad design costs charged by graphic designers
Bulk buying, packaging with other advertising services.
Below are our banner advertising rate estimates.
How Banner Advertising Works with 4 Web Marketing
Displayed in Figure 1 below is an example of an animated advertising banner.
Static Banner Ads
|Height = 60 Pixels
Width of half banner ad size = 234 Pixels
$12 per 1,000 square pixels pa banner ad placement set-up free on any of our sites or...
Pay per click (PPC) banner ad fees. We give 75% discount for banner ad placement off what major search engines charge although the higher you bid the greater our banner advertising campaign effort.
Static banner ad as an animated gif
Width = 468 Pixels
Banner Advertising Flat Rate Per Month Comparison:
Rotating Linked Banner Ads
Free DHTML scripts provided by
Linked (click it) 10 cent per 60 seconds on any page except home pages.
Linked rotating banner ads are very targeted. Surfers looking for widgets will see your linked sales information about widgets. Very powerful advertising. A lot less costly investment than radio or television adverting rates and MUCH MORE TARGETED. Note one of the above banners is animated. Clients who purchase our Gold Search Search Engine Marketing Plan get full size "free banner ad design" and "free banner ad" placement on a number of pages on a number of sites.
Advertising Banner Features:
When an Internet user clicks-on the banner they will be taken to a page on the advertiser's website or to another page on 4 Web Marketing's website designed for the advertiser. The page the Internet user is taken to usually contains the full advertising material that you want to present to your customers, such as a sales brochure, product catalogue, special offer etc. If you were to click-on the banner in Figure 1 you will be taken to the 4 Web Marketing's graphic art gallery in Perth Australia. Any of these styles can be emulated to produce your banner.
Research indicates that animated banners are more effective than static banners, generating higher ad awareness, recall and click-through. The banner in Figure 1 is an "Animated GIF" file. The banner image is an animation created by combining multiple GIF image files into a single file. The result is multiple images, displayed one after another, that give the appearance of movement.
Each time a user visits a page on a site they see different banner adds, selected from the pool of advertising banners. By rotating the banner ads in this way we make our website advertising more appealing to our customers and at less than half a cent per minute.
When a user moves their mouse pointer over the banner a brief message appears, usually instructing the user to click-on the banner for more information.
The number of times your banner ad was displayed and how many times it was clicked-on. When a banner ad is displayed on a page we call this an "Impression". When a banner is clicked-on we call this a "click-through". These are standard terms used in the Internet advertising industry.
Banner Ad Placement on winning pages, Less Than Aust$1 per day.
Placement charge for a single advertising banner varies from site to site. The more exposure the site and more exposure your banner ad, the more site owners charge. Following are rates for banner ads on
Banner ad placement at www.homeloansaustralia.info and Hotel Marketing Asia is A$1 pay per click
Aust$100 * set-up charge, paid once for each banner file. This charge also applies if a banner ad is replaced.
Placement of banner ads on pages depend on how popular the page is. To calculate our p.a. estimate divide estimated webs in the www 100,000,000 by our site popularity (100,000th April'05) = Aust$1,000 pa on the home page and less for others.
Example 2: our www.perthperth.com and www.scarboro.info sites are about the 150,000th most popular sites on www. Banner ad placement is approximately Aust$666 p.a.
Banner DESIGN is an optional extra.
Free banner ad design and free banner ad placement comes with 4 Web Marketing's Pay Per Click web marketing plan
Placing Your Banner Advertising With 4 Web Marketing
You can place your advertising with 4 Web Marketing by completing two simple steps:
Increasingly, the Internet is the place where people go to find information about products and services. Make sure you make your presence felt with your linked banner ad on an appropriate site..
We look forward to seeing your linked advertising banner on one of our sites or any other site that you nominate and that is willing to display your banner ad.
Text links like www.perthperth.com are inexpensive. Price depends on location and popularity of page.
Print media analogy, (banner) advertising rates depend on:
Size of the ad.
Circulation (=popularity) of publication.
Which page, front or back.
Where on the page, top / bottom.
... same with the web.
Linked Banner Ad Designer
4 Web Marketing
POB Scarborough Perth
- For Banner Ad Sales and Banner Ad Design.
Singapore Hong Kong Tokyo Perth time (+8 GMT)