Pay Per Click Marketing

Any site, not only search engines, can offer PPC marketing, a type online advertising. When you or your outsourced pay per click management company pays per click via search engines, it is known and "search engine marketing" or SEM. Google's brand name for pay per click marketing is "Adwords". Because Google is the elephant in the room conserning pay per click marketing, it is fair to say Google sets the market pay per click rate in many but not all countries. The map at the top of this pay per click page shows that countries like Russia and China have their own, more popular search engines which have lower CPC rates than in other countries. If you have an Adwords account, look up in Google's "Keyword Planner" --> "Get click and cost performance forecasts" for any phrase.  Google uses the term "cost per click" or CPC.

Average Pay Per Click rates vary depending on how competetive the phrases are. Adword rates can be expensive so I generally advise they are only good for short term events such as promotion of a weekend concert or if you have deep pockets with a lot to gain, such as some big brand online travel agents (OTAs)

Another way of looking at it is Google is the largest media buyer in the world. They not only sell advertising space on their own websites such as , , ,  on a PPC bidding method but also on affiliate websites. Google affiliates sell space on their non-Google sites. In return Google pays their marketing affilates a very small percentage of the CPC rate advertisers pay Google.  If you're doing big volumes of clicks at a high CPC rate, on popular niche sites, advertisers might get cheaper PPC ad rates by dealing directly. For example: An insurance company in the city of Perth gets a cheaper pay per click marketing rate for the same quality of click by advertising on, for example


Pay per click marketing is suited to short run events marketing such as a weekend rock concert promotion.  It is not worth the cost of high level SEO for a short term event.

Pay Per Click PPC ROI Report

With Pay Per Click marketing most search engines and some websites which take Pay Per Click bids starting at about 10c per click.  Advantages: of pay per click marketing over SEO.

  • Only one day to get your Pay Per click campaign going.
  • PPC is targeted. Your add only shows for the phrases you specify and in geographic locations you specify.
  • It's pay for performance, ie you only pay when potential clients see your sales information after clicking on your ad. 10c is a lot cheaper than a flyer or other marketing media.  Connects clients searching for what you sell.
  • You can set your pay per click budget.  When your pay per click funds are consumed at say 10c per click, it means you've had click throughs to your sales information and your ad (eg Google Ad Words) will stop displaying.

Disadvantage of Pay Per Click Marketing:

  • You're always paying per click where as with SEO marketing, unsponsored listings (natural search results), you pay a larger marketing investment upfront but keeps clicks coming through from winning unsponsored listing for years.  The only upkeep is your DIY or our online advertising campaign with dofollow links.
  • You're always paying 4 Web Marketing US$100 per month for pay per click management services per month.
  • Pay per click ads with major search engines tagged "sponsored links" display at the top and down the RHS of the search results page. Unfortunately only 15% of users click here. Results are more relevant than in the organic search results. They have to be relevant otherwise people will stop using that search engine.

Divide how much you are currently paying by the number of clicks and you'll get your pay per click rate. For example if you paid a search engine $100 for 200 clicks, your PPC rate is 50c. Search engines not only provide information but are American media buyers of space on our popular Australian sites. Lazy local internet markers and outsourced pay per click marketing managers for even large corporations prefer the one-stop-shop of large popular American sites to handle their media buying in Australia instead of dealing directly with web masters of popular Australian sites. The world's second most popular site buys white space on my POPULAR Perth Australia sites. Lawyers in Perth, new car dealers, real estate agents in Perth, etc or their PPC marketing managers, more often than not pay American media buyers to fill the white space on my popular Perth web pages.  If pay per click marketing managers and media buyers in Perth got off their backsides and paid me directly they could get their ads on our popular web pages for at least a quarter of what they currently PPC to American media buyers.  Trust is a factor so we use an independent Canadian company you can login to for checking your UNIQUE clicks by IP address.

pay per click banner ad management

We ask that local pay per click managers world wide deal directly with popular local sites.

Save your corporation marketing dollars by doing research about popular web sites in your locality, country, city and start contacting webmasters of POPULAR local sites directly.  For example: 4 Web Marketing owns a number of popular websites. One is about the city of Perth Australia (70,000 page views per month).  If you sell real estate in Atlanta then don't contact us but if you, for example, hire cars in Australia:
your ad on our (10,000 views per month) would be GREAT value because we can give car rental firms Australia wide an ad for a quarter of your current PPC rate and for the same quality of clicks.

Pay Per Click Management Services include:

  • Use of specialised Pay Per Click software to optimise your Pay Per Click marketing strategies and not waste your money by bidding too much or for wasted phrases such as services in New York when all you want is to sell shoes in your country town in Australia.
  • Pay Per Click research of your competition and creation of an effective Adwords campaign and Overture campaign.
  • Free set-up of pay per click statistical tracking so that you can track clicks from banners or hypertext links from any site, any time you choose to login with your own password. Reports show UNIQUE clicks by IP address, date etc and can easily be emailed to your associates in various common formats.
  • Advising you what current competitor bids are for your phrases at Overture and Google Adwords.
  • Pay Per Click training. Teaching you how to manage PPC marketing
  • Organising placement of your ad not only on popular search engines but also niche directories, portals. eg If you have a business in Perth Australia, organizing with the popular placement of your ad there and negotiating the best PPC rate for you.
Leave all your click through marketing management to us. Our motivation is your success.

Only pay per UNIQUE click.

Connecting your sales information with customers searching for what you sell.

payment per click

Simple Pay Per Click Marketing Campaign Australia

  • Minimum Aust$0.30 cents per click bid. FREE PPC set-up. No click = no pay. If your bill is less than A$40 per quarter it is rolled over to the next quarter.

  • Free Customizable Independent Statistical Tracking Program set-up with our pay per click plan.

    • Your own login for checking pay per click stats report any time.

    • If you get more work than you can handle, you can stop the Pay Per Click campaign by phone, letter or CONFIRMED email, anytime.

pay per click management consultant

Gold Pay Per Click Search Marketing Campaign Australia

  • Same as "Simple Pay Per Click Marketing Plan" above but also includes your new doorway site hosted on another server, which means more pages to push your opposition off page one.

  • US$100 set-up + 2 year contract

  • Good Keywords Report

  • Half an hour of PPC consultation including current pay per click bids by your competitors on major search engines for top sponsored positions and on popular sites such as some portals.

  • Free domain name registration with this pay per click plan.

  • Web Design and 1st year's hosting of a small doorway site for visitors to click through to your lost site.

    • Online form

    • COMPREHENSIVE site stats

  • Free banner ad design and free banner ad placement on other popular sites for surfers to click through to your site. Your Pay Per Click plan success is our incentive.

Manage Pay Per Click (PPC) Engines

Recently search engines taking pay per click have become popular. The most popular is Overture a subsidiary of Yahoo. With these, you don't actually pay to submit. Instead, you create an account and bid against other webmasters for a position in their index for specific keywords. In other words, instead of getting a higher position by the relevancy of your web pages to a keyword search, you get placed higher as long as you make a higher bid on the keyword than someone else. To be number 1 on a keyword search, you only need to be the highest bidder. The second highest bidder gets number 2, and so on. Each time someone does a keyword search that you are bidding on, and clicks on your link, you get charged the amount of your bid.

Like the other search engines, some of the paid placement engines have agreements with other engines. So, being number one on a paid placement engine may make you number one on a completely unrelated engine as well. But remember, the moment someone outbids you, your position falls.  4 Web Marketing can consult with you and manage your PPC bidding for search engine placement for you.

With Google's Pay Per Click Adwords you set the amount you want to pay per day or month.

Fee depends on which search engines you want to work with, pay per click consultation time @ US$100 per hour PLUS your PPC bids. Any pay per click bid amount acceptable.

4 Web Marketing
POB 334
Western Australia
Australia 6922

We send you stats from an independent click tracking service which check for click fraud tricksters doing multiple clicking.

You don't need to worry about technicalities of Pay Per Click marketing.  All you need to know is Pay Per Click payments for short term events are a LOT cheaper way to get your sales info in front of someone already prequalified as interested in your info, than any other form of marketing media.

How worthwhile is it for TARGETED clients with their hand in their wallet to see your sales information?  30 Australian cents per TARGETED visitor must be cheaper than spray and pray marketing such as billboards or newspapers.

Search marketing (SEM) is a form of Per Click Marketing (PPC)

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