Web Development Planning
INSTRUCTIONS FOR WEB DEVELOPERS and THEIR CLIENTS
If you are planning a website, the good news is you've found this page. 4 Web Marketing is happy to work with your web developer / web designer in Perth Australia or anywhere else in the world. For optimal results it is important to follow some basic preliminary web development strategies 4 web marketing later. This will improve search engine position several weeks after your web development is finished:
Firstly get the ESSENTIAL Good Keywords Report BEFORE domain name registration
Clients: Brain storm with your associates and web designers what you want to tell the world with your website. Think about investing in a professional Australian copywriter. They know the Queen's English and American English better than most American copy writers 4 search engine optimisation.
Flowchart of your website.
Do not use web technology known as FRAMES in your web design.
Minimal images of Text. Logo only is enough. AVOID button links like
Much better is hypertext to keyword rich hyperlinks eg:
| About 4 Web Marketing | Email 4 Web Marketing | Payment |...etcMinimal pictures and animations including no or small Flash animations near the bottom of the page if you insist on having them.
Know that some search engines such as Google "limit" the amount of DYNAMIC web pages (.php .asp .jsp etc) they index. Dynamic pages are useful (such as displaying changing bank records or large inventory) but if you want to ensure ALL your pages are indexed, don't use them. If you have many pages which are dynamic and need to be found by search engines ask your web developer, at additional worthwhile expense, for URL Rewriting to avoid "dirty URL".
Minimal use of tables. Avoid nesting of tables if you have to use tables. If using tables know that search engine spiders read content in the left column first.
Not too many "include" content especially if the content includes keywords you are targeting.
Use standard html as set by www.w3c.org XHTML is good.
Not too much unnecessary scripting lines of code, especially in the <head> section of your html. K.I.S.
Consider foreign language translation of websites to target a much wider market.
Let 4 Web Marketing know the address of your favourite looking website. Time how fast it loads from the www after hitting Ctrl + F5
Avoid slow loading pages.
Give website contents to your web developer in one batch.
Designers: Please populate all alt image tags with a few keywords before handing the web over 4 web marketing.
WHERE 4 WEB MARKETING Australia TAKES OVER designed in Perth for www search engines.
or emailing to your web developer, of your optimised web pages.
of your web pages including web address.
Position Ranking Report SEVERAL weeks after submission to search engines
including viral marketing of your find-able Perth built website to the world. Provide incentives for surfers to sign-up: eg: Free subscriptions to your ezine, prizes and give-a-ways. Ask your sponsors to give promo prizes. A large subscriber list is the key to success. If you regularly send out an ezine with news and information you can get sponsors eg, Local businesses, Community Health Services, Publishers, Classifieds, etc to pay you for advertising in your ezine. The larger the circulation the more you can charge for advertising such as linked banner ads in your ezine to.
Networking and offer Affiliates incentives
Web Designer Perth Directory
How many cookies did your web site attempt to set before it loaded the first page? More than one? How many does it really need? None. How many things are flashing and blinking at you as you look at the page? If there is more than one item flashing or blinking, your web site is gaudy. We laugh at little old ladies in their sparkly outfits that look more like they belong in a carnival, yet they are tame compared to some web sites.
How cluttered are your web pages? How many items are competing for the viewers eye as the page loads? Is what greets them the information they came to find, or some fancy flash intro they have to wade though to get into your web site? In other words, do you have the equivalent of a locked door on a store in a mall with a sign "ring bell to enter"? An intro screen makes sense where one can choose the language or connection speed, but does not make sense where one can do nothing but "click to enter". Why? I always wonder if someone was worried I arrived at their web site by mistake. They did not want to offend me with their product until I clicked that I really wanted to see it. I will usually leave. Normally nothing is there I can't find elsewhere where I don't have to "click to enter".
If your web site is uncluttered, and easily navigated, is it organized such that the typical Air Head can find what they are looking for?
By Gayle Noble
