WEB DEVELOPMENT PLANNING

INSTRUCTIONS FOR WEB DEVELOPERS

If you are planning a new website, the good news is you've found this web development planning information page to guide you through the process. 4 Web Marketing is happy to work with your web developer / web designer in Perth Australia or anywhere else in the world.  For optimal results it is important to follow some basic preliminary web development strategies. It'll setup your site for better digtial marketing latter. You are the boss so best to instruct web develpers to follow my web development design brief. The following web dev steps will improve your site popularity via search engine position, a few weeks after your web development is finished:

1. PLAN YOUR KEYWORD RESEARCH

   1. The ESSENTIAL Good Keywords Report BEFORE...

   2. ... Domain name registration.

   3. Clients: Brain storm with your associates and web designers what you want to tell the world with your website. What are your goals? Sales? Brand recognition? Both?  Think about investing in a professional Australian copywriter. They know the Queen's English and American English better than most American copy writers for search engine optimisation.

   4. Flowchart of your website structure. Site structure planning is cruitial for not only a logigical site for a better user experience (UX) but also for seach engine success. No more than root and 2 levels deep.

   5. Web page structure is important too. Most web designers use H tags for formatting with little regard for the importance of H tags to search engines.
       

   6. Avoid long URLs.

   7. Avoid "dirty URLs". Eg with numbers

   8. Keyword rich folder names. Don't use words like "products" or "portfolio".

   9. .Keep file names on focus for the page/s they'll be on. Eg no numbers in image file names.

   10. Page load speed is an important search engine ranking signal. If using for example a Wordpress theme, use a LIGHTWEIGHT theme.
       Avoid too many plugins. Delete intallation plugins. They're a security risk.

2. ROLES. Discuss roles. Who?:

   1. Graphic/web design, web development.

   2. Site administrator/s and other levels of website control.

   3. Manage hosting: Site backups and server side optimisation, data base and CMS updates, downloading regular up-to-date copies of your site. You never know when/if your web hosting service provider becomes unreliable or goes bust.

   4. Content production: Copywriting, photography, videography, graphics, updating etc.

   5. Search engine optimisation

   6. Social media marketing

3. Good copywriting FOR SEARCH ENGINES. Your copywriter might write great persuasive copy but if no one gets to read your pitch what's the point?  4 Web marketing hire copywriters and edit copywriting for search engine performance. It may look like clumsy grammar but it's found by search engines otherwise you wouldn't be reading this copy. Consider foreign language translation of websites to target a much wider market.

4. Selection of a popular and good content management system (CMS). The reason why it needs to be popular is because if you change web designer, the new web designer can most likely work on your Wordpress site without the need for training in some less common CMS or proprietory CMS. Within Wordpress we recommend the Elementor page builder.

5. Graphic design integration with your web design.

6. Do NOT use web technology known as FRAMES in your web design.

7. Minimal pictures and animations including no or small Flash animations near the bottom of the page if you insist on having them. Fine for images of words like "welcome" which reduce your keyword density.

8. Think about platforms/devices. iPhones and iPads do NOT display Flash. Do not use Flash.

9. Give website contents to your web developer in one batch.

10. Know that some search engines such as Google "limit" the amount of DYNAMIC web pages (.php  .asp  .jsp  etc) they index.  Dynamic pages are useful (such as displaying changing bank records or large inventory) but if you want to ensure ALL your pages are indexed, don't use them. If you have many pages which are dynamic and need to be found by search engines ask your web developer, at additional worthwhile expense, for URL Rewriting to avoid "dirty URL".

11. Minimal images of Text.  Logo only is enough.  AVOID button links like .  Much better is hypertext to keyword rich hyperlinks  eg:  Google Map of the World...etc

Google's web development guidelines:

1. The least amount of columns the better. Your web page designs in a world where more people use mobile phones to view web pages than desktop computers, means your your pages need to be responsive/mobile-friendly.
   

2. Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.

3. Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.

4. Create a useful, information-rich site, and write pages that clearly and accurately describe your content.

5. Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.

6. Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images. I'm not talking about alt image tags.

7. Make sure that your TITLE tags and ALT attributes are descriptive and accurate.

8. Check for broken links and correct HTML. Use standard html5 as set by www.w3c.org

9. If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.

10. Keep the links on a given page to a reasonable number (fewer than 100).

11. Minimal use of tables. Avoid nesting of tables if you have to use tables. If using tables know that search engine spiders read content in the left column first.

12. Not too many "include" content especially if the content includes keywords you are targeting. Fine for words which lower your keyword density.

13. Too much information in styles should be put into a seperate casscading style sheet (.css) file for your web page to read. Besides improving the load speed of your page, you can change the style of hundreds of pages in your website by simply changing one style sheet.

14. Not too much unnecessary scripting lines of code, especially in the <head> section of your html.  K.I.S.

15. RELIABLE webhosting and location of web hosting. Just because a website markets web hosting it does not me web hosting servers are in the same country. Location of web servers has an important impact on search results.

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Let me know the address of your favourite looking website. Time how fast it loads from the www after hitting Ctrl + F5.

Web Designers, Please:

1. Advise your / our clients the importance of proper web development planning, especially the template

2. Populate all alt image tags with a few keywords before handing the web over 4 web marketing.

3. Please ensure web design is FINISHED. If the client asks for an up-date of design, like they usually do, please advise them of ramification of undoing some SEO work.

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WHERE 4 WEB MARKETING AUSTRALIA TAKES OVER

1. Search Engine Optimisation of web pages designed in Perth for www search engines by very experienced SEO Perth Expert

2. Uploading or emailing to your web developer) your optimised web pages.

3. Creating dofollow link juice from our site/s to your site for spiders to discover your new site.

4. Position Ranking>Report SEVERAL weeks after submission to search engines.

5. Google Business Profile Marketing
   including free linked pin on my maps of Perth such as Map of Perth which has had over 2.5M views

6. Video Marketing such as SEO of your Youtube videos and embedding your videos on my popular web pages and adding your YouTube videos on my popular Youtube channels which have had over 7M views etc. Now that is influence.