INSTRUCTIONS FOR WEB DEVELOPERS
If you are planning a new website, the good news is you've found this web development planning information page to guide you through the process. 4 Web Marketing is happy to work with your web developer / web designer in Perth Australia or anywhere else in the world. For optimal results it is important to follow some basic preliminary web development strategies 4 web marketing later. This will improve your site popularity via search engine position, several weeks after your web development is finished:
The ESSENTIAL Good Keywords Report BEFORE...
Domain name registration
Clients: Brain storm with your associates and web designers what you want to tell the world with your website. Think about investing in a professional Australian copywriter. They know the Queen's English and American English better than most American copy writers 4 search engine optimisation.
Flowchart of your website structure.
Keyword rich folder names. Don't use words like "products"
No more than root and 2 levels deep.
Good copywriting FOR SEARCH ENGINES. Your copywriter might write great persuasive copy but if no one gets to read your pitch what's the point? 4 Web marketing hire copywriters and edit copywriting for search engine performance. It may look like clumsy grammar but it's found by search engines otherwise you wouldn't be reading this copy. Consider foreign language translation of websites to target a much wider market.
Selection of a popular and good content management system (CMS). The reason why it needs to be popular is because if you change web designer, the new web designer can most likely work on your Wordpress site without the need for training in some less common CMS or proprietory CMS. Within Wordpress we recommend the Elementor page builder.
Graphic design integration with your web design.
Do NOT use web technology known as FRAMES in your web design.
Minimal pictures and animations including no or small Flash animations near the bottom of the page if you insist on having them. Fine for images of words like "welcome" which reduce your keyword density.
Think about platforms. iPhones and iPads do NOT display Flash.
Give website contents to your web developer in one batch.
Know that some search engines such as Google "limit" the amount of DYNAMIC web pages (.php .asp .jsp etc) they index. Dynamic pages are useful (such as displaying changing bank records or large inventory) but if you want to ensure ALL your pages are indexed, don't use them. If you have many pages which are dynamic and need to be found by search engines ask your web developer, at additional worthwhile expense, for URL Rewriting to avoid "dirty URL".
Minimal images of Text. Logo only is enough. AVOID button links like Much better is hypertext to keyword rich hyperlinks eg: Hotel Perth | Accommodation Near London | Google Map of the World...etc
Google's web development guidelines:
Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.
Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images.
Make sure that your TITLE tags and ALT attributes are descriptive and accurate.
Check for broken links and correct HTML. Use standard html as set by www.w3c.org XHTML is good.
If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
Keep the links on a given page to a reasonable number (fewer than 100).
Minimal use of tables. Avoid nesting of tables if you have to use tables. If using tables know that search engine spiders read content in the left column first.
Not too many "include" content especially if the content includes keywords you are targeting. Fine for words which lower your keyword density.
Avoid slow loading pages.
Too much information in styles should be put into a seperate casscading style sheet (.css) file for your web page to read. Besides improving the load speed of your page, you can change the style of hundreds of pages in your website by simply changing one style sheet.
Not too much unnecessary scripting lines of code, especially in the <head> section of your html. K.I.S.
RELIABLE webhosting and location of web hosting. Just because a website markets web hosting it does not me web hosting servers are in the same country. Location of web servers has an important impact on search results.
Let 4 Web Marketing know the address of your favourite looking website. Time how fast it loads from the www after hitting Ctrl + F5.
Web Designers, Please:
Advise your / our clients the importance of proper web development planning, especially the template
Populate all alt image tags with a few keywords before handing the web over 4 web marketing.
Please ensure web design is FINISHED. If the client asks for an up-date of design, like they usually do, please advise them of ramification of undoing some of 4 Web Marketing's SEO work.
WHERE 4 WEB MARKETING AUSTRALIA TAKES OVER
Search Engine Optimisation of web pages designed in Perth for www search engines,
SEO Perth Expert
Uploading or emailing to your web developer, of your optimised web pages.
Submission to Search Engines of your web pages including web address.
Position Ranking Report SEVERAL weeks after submission to search engines
Google Places Marketing
including free linked pin on mapgoogle.org
SMO Social media optimisation.
Opt-in Email Marketing including viral marketing of your find-able Perth built website to the world. Provide incentives for surfers to sign-up: eg: Free subscriptions to your ezine, prizes and give-a-ways. Ask your sponsors to give promo prizes. A large subscriber list is the key to success. If you regularly send out an ezine with news and information you can get sponsors eg, Local businesses, Community Health Services, Publishers, Classifieds, etc to pay you for advertising in your ezine. The larger the circulation the more you can charge for advertising such as linked banner ads in your ezine to.
Video Marketing: SEO on YouTube etc.
Networking and offer Affiliates incentives
How many cookies did your web site attempt to set before it loaded the first page? More than one? How many does it really need? None. How many things are flashing and blinking at you as you look at the page? If there is more than one item flashing or blinking, your web site is gaudy. We laugh at little old ladies in their sparkly outfits that look more like they belong in a carnival, yet they are tame compared to some web sites.
How cluttered are your web pages? How many items are competing for the viewers eye as the page loads? Is what greets them the information they came to find, or some fancy flash intro they have to wade though to get into your web site? In other words, do you have the equivalent of a locked door on a store in a mall with a sign "ring bell to enter"? An intro screen makes sense where one can choose the language or connection speed, but does not make sense where one can do nothing but "click to enter". Why? I always wonder if someone was worried I arrived at their web site by mistake. They did not want to offend me with their product until I clicked that I really wanted to see it. I will usually leave. Normally nothing is there I can't find elsewhere where I don't have to "click to enter".
By Gayle Noble
- Web Development Planner
- Digital Marketer
Western Australia 6019