INSTRUCTIONS FOR WEB DEVELOPERS
If you are planning a new website, the good news is
you've found this web development planning information page to guide you through
the process. 4 Web Marketing is happy to work with your web developer /
web designer in Perth Australia
or anywhere else in the world. For optimal results it is important to
follow some basic preliminary web development strategies. It'll setup your site
for better digtial marketing latter The following web dev steps will improve
your site popularity via search engine position, a few weeks after your web
development is finished:
YOUR KEYWORD RESEARCH
Good Keywords Report
Domain name registration.
Clients: Brain storm with
your associates and
what you want to tell the world with your website.
What are your goals? Sales? Brand recognition? Both? Think about
investing in a professional
copywriter. They know the Queen's
English and American English better than most American copy writers
search engine optimisation.
Flowchart of your website structure.
Site structure planning is cruitial for not only a logigical site for
a better user experience (UX) but also for seach engine success. No more
than root and 2 levels deep.
structure is important too. Most web designers use H tags for
formatting with little regard for the importance of H tags to search
Avoid long URLs.
Avoid "dirty URLs".
Eg with numbers
Keyword rich folder names. Don't
use words like "products" or "portfolio".
names on focus for the page/s they'll be on. Eg no numbers in image
Page load speed is an important
search engine ranking signal. If using for example a Wordpress theme,
use a LIGHTWEIGHT theme.
Avoid too many plugins. Delete intallation
plugins. They're a security risk.
Discuss roles. Who?:
Graphic/web design, web development.
Site administrator/s and other
levels of website control.
Manage hosting: Site backups and
server side optimisation, data base and CMS updates, downloading regular
up-to-date copies of your site. You never know when/if your web hosting
service provider becomes unreliable or goes bust.
Content production: Copywriting,
photography, videography, graphics, updating etc.
Search engine optimisation
Social media marketing
FOR SEARCH ENGINES. Your copywriter
might write great persuasive copy but if no one gets to read your pitch
what's the point? 4 Web marketing hire copywriters and edit copywriting
for search engine performance. It may look like clumsy grammar but it's
found by search engines otherwise you wouldn't be reading this copy. Consider
foreign language translation of websites
to target a much wider market.
Selection of a popular and good content
management system (CMS). The reason why it needs to be popular is because
if you change web designer, the new web designer can most likely work on
your Wordpress site without the need for training in some less common CMS
or proprietory CMS. Within Wordpress we recommend the Elementor page builder.
integration with your
Do NOT use web technology known
your web design.
Minimal pictures and animations including
no or small Flash animations near the bottom of the page if you insist on
having them. Fine for images of words like "welcome" which reduce your keyword
Think about platforms/devices. iPhones
and iPads do NOT display Flash. Do not use Flash.
Give website contents to your web developer
in one batch.
Know that some
such as Google "limit" the amount of DYNAMIC web pages (.php .asp
.jsp etc) they index. Dynamic pages are useful (such as displaying
changing bank records or large inventory) but if you want to ensure ALL
your pages are indexed, don't use them. If you have many pages which are
dynamic and need to be found by search engines ask your web developer, at
additional worthwhile expense, for
to avoid "dirty URL".
Minimal images of Text.
Logo only is enough. AVOID button links like
Much better is hypertext to keyword rich hyperlinks eg:
Map of the World...etc
Google's web development
The least amount of columns
the better. Your web page designs in a world where more people use mobile
phones to view web pages than desktop computers, means your your
pages need to be responsive/mobile-friendly.
Make a site with a clear hierarchy and text links.
Every page should be reachable from at least one static text link.
Offer a site map to your users with links that point
to the important parts of your site. If the site map is larger than 100
or so links, you may want to break the site map into separate pages.
Create a useful, information-rich site, and write
pages that clearly and accurately describe your content.
Think about the words users would type to find your
pages, and make sure that your site actually includes those words within
Try to use text instead of images to display important
names, content, or links. The Google crawler doesn't recognize text contained
in images. I'm not talking about alt image tags.
Make sure that your TITLE tags and ALT attributes
are descriptive and accurate.
Check for broken links
and correct HTML. Use standard html5 as set by
If you decide to use dynamic pages (i.e., the URL
contains a "?" character), be aware that not every search engine
spider crawls dynamic pages as well as static pages. It helps to keep the
parameters short and the number of them few.
Keep the links on a given page to a reasonable number
(fewer than 100).
Minimal use of tables.
Avoid nesting of tables if you have to use tables. If using tables know
that search engine
read content in the left column first.
Not too many "include" content especially
if the content includes keywords you are targeting. Fine for words which
lower your keyword density.
Too much information in styles should be put into
a seperate casscading style sheet (.css) file for your web page to read.
Besides improving the load speed of your page, you can change the style
of hundreds of pages in your website by simply changing one style sheet.
Not too much unnecessary scripting lines of code,
especially in the <head> section of your html. K.I.S.
RELIABLE webhosting and location of web hosting.
Just because a website markets web hosting it does not me web hosting servers
are in the same country. Location of web servers has an important impact
on search results.
Let me know the address of your favourite looking
website. Time how fast it loads from the www after hitting Ctrl + F5.
Web Designers, Please:
Advise your / our clients the importance of proper
web development planning, especially the template
Populate all alt image tags with a few keywords
before handing the web over 4 web marketing.
Please ensure web design is FINISHED. If the client
asks for an up-date of design, like they usually do, please advise them
of ramification of undoing some SEO work.
WHERE 4 WEB MARKETING AUSTRALIA TAKES
Search Engine Optimisation
of web pages
designed in Perth for www search engines,
emailing to your web developer)
your optimised web pages.
dofollow link juice from our site/s to your site for spiders to discover
your new site.
SEVERAL weeks after submission to search engines.
Google Places Marketing
including free linked
pin on our maps such as
Video Marketing: SEO on