- Viral marketing
can include sending of entertaining
(hilarious) short,
advertising videos clips in MPEG or QuickTime or WMA format
sent peer to peer as email attachments.
Examples video viral marketing at
my old
YouTube Channel
which has had nearly a million views. Not bad for an amateur
videographer.
- Viral marketing includes
peer to peer marketing.
SMO or
Social Media Marketing
is such a case. What better recommendation to do something than
from your peers.
-
Viral marketing has much more
persuasion than advertising videos force feed from TV.
-
Enertaining
short advertising videos clips have a "cool" factor
which is used as incentive to spread emails from "influencers"
(friends, associates, webmasters) like wildfire. Viral marketing
delivers MASSIVE visits to websites. Viral marketing reinforces
brand marketing
with more bang per marketing buck than other
marketing media.
A Viral Marketing Campaign Can be Seeded by:
- Emailing a short entertaining video clip
to influential people such as webmasters, leaders of
network marketing
organisations or community groups, or people who like to know
the latest (technology, fashion etc) eg software beta testers
AND who are information sharing type of people.
-
Placement of short video clips on popular influential web sites
for downloading and users sending them to friends for
entertainment or information value.
How Does a Viral Marketing Campaign Work?
Just like any subtle branding. Display of
products / product or service logos such as product placement
in full length movies reinforces the brand, so it is in video
clips forwarded round the net. You know the story tons of rice
resulting from doubling on each square of a chess set. Well
it's no different with viral marketing. 4 send to 8 to 16 etc.
Is Viral Marketing Trackable?
Yes we can track how many times a clip is
played but questionable is why bother. How or why bother to
measure how much brand recognition stuck in a person's mind
is questionable. Just tell the bean counters that delivery via
email is a lot cheaper than TV ads or product placement in movies.
Investment Cost of Viral Marketing Campaigns
There are two components to viral marketing:
-
Digital video
production costs of the video. If the video already
exists for other
media such
as TV, it should be inexpensive (approx. $300) to convert the
video to a small data size. If a
digital video
production crew needs to be involved, video production investment
can be between $2,000 to $90,000 or alternatively
digital video production training can be provided to low
budget viral marketers.
- The
email marketing
campaign to distribute the:
- Email with or without a marketing message and links
to opt-in willing recipients such as close friends.
AND
- Email attachment of the video clip with promotion of
the brand either overtly or subtly.
Download Examples of Video Clip Creatives used
to create "Buzz" with peer to peer viral marketing
Warning: Adult male humour. 1mb
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